Project: Website Rebrand & Redesign

Role: Art Director & Lead Designer

Team: Olivine Marketing

Elation Health is a trusted technology platform for independent primary care, delivering certified, cloud-based electronic health records (EHR). Elation contracts 14,000 independent primary care clinicians serving 7 million patients.

The Project

I teamed up with Olivine Marketing and led the rebrand and redesign of Elation Health’s new website. We worked closely with the Elation team to come up with an art direction that felt authentic and human. Elation completed several photoshoots with actual Elation doctors and I suggested we only use these photos and caption each photo, which gave the whole site a more credible and journalistic feel.

I chose a clean and minimal color palette that was inspired by Elation’s previous palette, but shifted into a modern direction. This was a strategic decision that allowed Elation to gradually change their collateral as well as not shock their users with a completely different brand.

See the website: elationhealth.com